Real Estate Communications: Add Color to Concrete
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have...
View Article5 Simple Ways to Boost Visibility of a Stock
Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on...
View ArticleHow to Use Polling for More Effective PR Communication?
Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought...
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How Earned Media Supercharges Search
Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation...
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PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions
The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe. In the...
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Four Ways Businesses Can Leverage Mobile for B2B Marketing
It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4...
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Using Blockchain for ESG to Build Trust
One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the...
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A Global, European and German Perspective on the Latest ESG Reporting Standards
Companies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors...
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10 Ways to Leverage LinkedIn in B2B Communications
Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most...
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New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data...
The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on...
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Dissolving the Myth: How Public Relations Helps Brands Sell
Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By...
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How Companies Should Prepare – and Why Start Now – for A Successful CES 2023
Believe it or not, it’s time to start thinking about your company’s plans for CES 2023. Primed for a big comeback this year, the show is taking place in Las Vegas, Nevada, USA Jan. 5-8, 2023, with...
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Five Key Takeaways From Top Brands’ ESG Reports
Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways...
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How to Put the Creative Into Public Relations
The practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative...
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How to Build Successful Communications Plans for 2023
The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take...
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PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore
The Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member...
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PR Predictions 2023: Tougher Markets, More Strategic Roles and New...
Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global...
View ArticlePlaying the Long Game in B2B Marketing
When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus...
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Six Ways Marketing and PR Leaders Can Avoid Burnout
Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns,...
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President Andy See: a Good to Great Story for Comms and PRGN Ahead
As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of...
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